Landsbankinn supports and participates in various social initiatives. Emphasis is placed on ensuring varied support and that the Bank's contributions benefit many people. In 2017, the Bank's partnership with Reykjavík Pride was strengthened even further with the creation of a fund that awards grants for participation in the Pride Parade.
Landsbankinn furnishes the Pride Fund with ISK 1.5 million, in addition to other support for the festival. The management team of Reykjavík Pride is responsible for the application process and appoints a panel of judges to review applications and award grants from the Pride Fund. The panel will have the prerogative to set aside a maximum amount of ISK 200,000 towards a motivation award, to be granted at the end of the festival. Seven groups received grants from the Pride Fund in 2017, with the largest grant going to drag cabaret Drag-Súgur.