Landsbankinn publishes a great variety of interesting content linked to finances, the Bank's operation and changes in the community. In 2017, the Bank published sophisticated web magazines, one dedicated to trade and services and the other to the travel industry. The content was published on Landsbankinn's website Umræðan, which was judged the best content and news site by the panel of the Icelandic Web Awards in 2017.
Detailed websites have been set up in relation to larger publications by the Bank's Economic Research department. Hagspá, by Economic Research, and the department's analyses of individual aspects of the economy are now exclusively published on Umræðan. This includes an elaborate website about trade and services, aired in March, and another website dedicated to the travel industry in September. The websites employ interactive graphs, videos, photos and interviews with industry stakeholders to illustrate the points made in Economic Research's analyses. Umræðan includes recordings, slides and other material from conferences hosted by the Bank.
Landsbankinn Economic Research publishes its regular bulletins on economic affairs on Umræðan, with a focus on economic developments, public finances, the real estate market, the inflation outlook etc., etc. Regular column Icelandic Economic Weekly includes market information, a review of the previous week and calendar for upcoming financial events, key indicators, financial statements, etc.
|Economic analysis, the stock and FX markets|
|Þjóðhagur special publications||4|
|Iceland Economic Weekly||49|
|The FX market||12|
|Monthly review of covered bonds||12|
|Valuation of companies||16|
|Monthly review of the equities market||12|
|Publications in English||54|
Every year, Landsbankinn hosts a number of varied conferences and meetings, in addition to publishing several special issues and analyses on the economy and industry. In 2017, the Bank hosted a large conference on the status and outlook in the Icelandic travel industry and an annual conference to introduce Economic Research's 3-year macroeconomic forecast. The latter included a side panel on the effect of real estate prices on economic stability and Simon McGeary, Managing Director at Citigroup, addressed the banks' dividend capacity and capital structure in light of changes to the international legal framework for financial undertakings.
The section "Conferences" on Landsbankinn's news and content site Umræðan includes recordings, slides and other material from the Bank's popular conferences. Emphasis is placed on providing detailed and accessible web-based material.
In addition, smaller meetings were held throughout the country, focusing on savings, the importance of asset diversification, investment opportunities abroad following the lifting of capital controls, and entry into the housing market. Special meetings were held in Reykjanesbær and Akureyri to introduce Economic Research's macroeconomic forecast.
Landsbankinn's experts actively participated in several other conferences, such as the Icelandic Fisheries Exhibition and a large conference hosted by the Federation of Trade & Services, where Economic Research's in-depth analysis of the status of commerce in Iceland was presented.
The Sproti app, an entertaining app for children, was released in 2016. The aim was to create an all-Icelandic app to entertain and educate youngsters. The Sproti app is a world of adventure, with games, stories, music and opportunities to learn for kids of all ages. The Sproti app is entirely conceived of and produced in Iceland. Kári Gunnarsson is the mind behind conception, design and illustration while Felix Bergsson authors stories and text and Aranja handled programming.
Programming of the Sproti app received recognition at the Icelandic Web Awards in 2017. The Sproti app was also nominated in the category best web app.